How to Use KPI's to Drive Growth with Ray Rike
Jan 17, 2022
The Revenue Throughput Podcast || Episode 105
About This Episode & Ray Rike
Everyone knows about KPI's, but most businesses overlook the most important kind of KPI's... external ones. As today's guest is Ray Rike of RevOps2 puts it, "Getting all A's doesn't mean much when you're applying to MIT."
If you want a better picture of your competitive positioning as a brand, you need to be measuring your success against your competitors, not just your past performance.
Ray is going to share insights with us about benchmarking, key performance indicators, and how to leverage the technology that's out there in new ways. That way, you can get organized around some key metrics that will drive performance in the areas that you want to improve in.
And this isn’t information for only Fortune-500 companies; even small companies and startups can apply these principles to help drive more growth and help you become a healthier company.
Ray has over 30 years of experience in subscription-based software, service, and SaaS companies. His passion for data-driven, metrics-informed decision making started with his selection to the GE Executive Management Development program.
These experiences, coupled with his innate analytical orientation provides the foundation for his mission to enable companies to embrace a data-driven, KPI informed decision making approach to accelerate revenue performance.
After listening to today’s episode, visit Ray’s website to learn more about Ray and RevOps!
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