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Committing to Customer-First Selling with Todd Hockenberry

digital marketing revenue throughput podcast sales Sep 01, 2021

The Revenue Throughput Podcast || Episode 46

About This Episode & Todd Hockenberry

Today's guest is Todd Hockenberry of Todd is a specialist on the idea of customer-centric selling: how to align your organization with your best customer. Todd typically works with the "Walts" of the world. Walt is anyone who owns a privately run company in the B2B industrial and manufacturing spaces, but are stuck in making the transition from traditional marketing and sales to digital marketing and sales. As a result, these business owners have difficulties generating leads and closing sales. 

For over 12 years Todd Hockenberry has led revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. Todd Hockenberry educates and helps B2B companies adapt to the new realities of Internet-driven changes in buying behavior. Todd has earned over 30 years of experience in direct selling and leading companies selling technology and capital equipment to companies in global industrial markets. 

If you'd like to learn more about Todd and the many services his business provides, check out


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