THE BLOG

The Value of “Free”: Why Giveaways Are a Great Marketing Strategy

marketing pricing Aug 31, 2017

Have you ever wondered why companies have giveaways? Do you ask yourself how they make any profit when they’re giving products or services away for free? Well, with a nod to Captain Obvious, people love free stuff.

And they love it, even more, when the giveaway is valuable. Or, at least, if they perceive it to be valuable.

Free doesn’t mean free of value

But, you see, companies know this, and as more studies have come out,...

Continue Reading...
Close

Become a Value Prop Insider

Practical insights on B2B growth delivered weekly.