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THE VALUE PROP BLOG

What to Do When Your Revenue Stream Goes Dry

covid-19 strategy Jun 30, 2020

Your job as CEO is to lead your company to new opportunities, capitalize on them, and generate revenue streams. You know that. But the question is, how do you do that well in a fast-changing environment like the one we’re in? First, you need to be able to identify new revenue streams. Second, you need to grab hold of them. Here’s how.

Owners have often referred to their various revenue streams as “rivers of cash.”

The metaphor flows (pun intended) because one can...

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Why Getting Back to Normal Shouldn't Be Your Goal

covid-19 strategy Jun 18, 2020

You’ve probably heard it said—or even said it yourself: “When business goes back to normal, then…” Ahh, yes, normal. The days when you didn’t need a face mask to go grocery shopping. The days when you could have meetings in person. The days before COVID-19.

It’s easy to look back with a nostalgic longing for those days. We all wish we had a magic eraser wand and could set the clock back to February. But of course, we can’t.

In fact, we...

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Business Shut Down? Plan For Brighter Days

covid-19 ownership Mar 21, 2020

With COVID-19 sweeping the country, shut down business owners may (begrudgingly) find more time on their calendars. Here’s how they should use their time to plan for brighter days.

Only a few weeks ago, I bet your schedule looked very different than it does now. Perhaps you were burning the candle at both ends because there just never seemed to be enough hours in the day. And then, of course, came Coronavirus and businesses across the country are shutting down.

...

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