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Crafting a Differentiated Value Prop

In the increasingly global economy, there are more providers, services, and products available than ever bombarding you.

It can be a little overstimulating right? Or is that just me?

The truth is that crowded markets are becoming the new norm. Like a town that used to have one gas station, your...

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Differentiation Makes All the Difference in Your Business

Aside from being the most appropriately named athlete ever, Usain Bolt is enshrined in Olympic history as the world’s fastest man (seriously, how is that last name just a coincidence?) His unthinkable 9.58 second 100-meter time is etched in the memory of millions who watched. But you know...

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3 Mistakes That Are Blocking Your Business Growth

One of the biggest challenges for business owners when it comes to growing their business is troubleshooting the problems that are holding back their growth. With so many responsibilities on your plate, it can be hard to find time to diagnose what’s holding your business back.

We’ve...

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What Pizzerias in a Small Town Teach Us About Differentiation

Differentiation … at least the practical idea of it… came to mind when I first moved to the suburbs outside of Philadelphia 15 years ago. One of my more interesting discoveries—having grown up in Manhattan, where pizzerias are on every corner—was the sheer number of...

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5 Lessons in Customer Service from Hotel Butlers

Good customer service is an essential ingredient in the success of your business. In order to keep our customers coming back, we have to provide them with a fulfilling experience – one that makes them feel they are better off when they leave than when they came in.

And good...

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What Is a Value Proposition, and Why Should You Care?

At the core of all businesses—underneath the bustle of the day-to-day operations, behind the buzzing new marketing efforts—is a value proposition. Before you roll your eyes and say "Got it, Mr. Value Prop Man", let me ask you:

Tell me in one sentence why anyone should buy X from you...

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5 Paths to Real-time Competitive Insights

As an entrepreneur, product manager, or CEO, you have to be vigilant of what is going on in the marketplace. Are you taking a holistic view of both competitors and even more importantly, trends? Ask yourself: are you really offering something that has a truly distinct Value Proposition? If...

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Persistent Value Props

value proposition May 19, 2010

I’ve been asked at times to describe the I3 Principles (innovation, indispensability, and inspiration) for the value propositions for companies that have been in the lead for a long time. That is to say, how can they still be innovative after all these years? How are companies...

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