THE BLOG

How to Add a New Revenue Stream in 3 Easy Steps

Every business owner stuck in a revenue plateau wonders what it will take to break through to the next level. Revenue growth can be a challenge for any business, but there comes a point where new growth feels like a never-ending uphill battle. If that's you, then it's time to work smarter, not harder. And how do the most successful businesses do that?  By adding a new revenue stream.

But before you roll your eyes and tell me that's too much work/not feasible for your...

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How to Add a Recurring Revenue Stream to Your Business

There are two challenges that many small to medium businesses face: growth and stability. It’s why business owners know the pressure to keep adding new revenue so well. This is especially true for businesses based on a non-recurring business model. There’s an urgency to find and attract new transactions on a constant basis to sustain business. If you own a business like this, you may want to consider adding a recurring revenue stream to your business model.

Recurring revenue...

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4 Things Business Owners Should Know About Why People Buy

customer behavior markets Aug 24, 2020

I have a question for you: Why do customers buy? 

A few weeks ago, I was working with a client whose sales team was struggling to close deals. So I asked him the question I just asked you. It's one of those questions that seems so elementary, it's easy to brush it off.

But really think about it.

When he and his sales team did, they all came up with different answers (which is fine, I love creativity!) But at the end of the day, customers kept slipping away to...

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What Pizzerias in a Small Town Teach Us About Differentiation

Differentiation … at least the practical idea of it… came to mind when I first moved to the suburbs outside of Philadelphia 15 years ago. One of my more interesting discoveries—having grown up in Manhattan, where pizzerias are on every corner—was the sheer number of pizzerias in Wayne, PA.

Unlike the dense population of where I lived in Washington Heights in upper Manhattan, Wayne is a bucolic, suburban town with a very spread out community and its own nice...

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How to Compete & Thrive in a Crowded Market

competition markets Jul 19, 2017

It’s the subject no business owner wants to think about: our competition. We all want to be the only game in town, but there are some ways knowing the ins and outs of your competition can help (and not hurt) your business. Find out how to compete and win in even the most crowded markets!

 

 
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EOS & the Importance of Thinking Like Your Target Market

branding innovation markets Aug 02, 2016

When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest.

In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at 12.1% (Statista). EOS ranked fourth on Business Insider’s list of the Top 50 Brands that Young Women Love. It was alongside major league players like Sephora (#7), Victoria’s Secret (#3), and Forever 21...

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Know Thy Customers’ Internal Motivations

customer behavior markets Jan 07, 2016

How well do you know your customer? More importantly, do you know what motivates them to do business with you? While customer’s desires vary according to demographics, market sector, etc… there is one behavior that shines through as a powerful driver of purchase intention — and that is listening to and understanding customer motivations.

I would like to share two simple stories to illustrate the same core issue:

First: Jane was the director of Knowledge...

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How to Identify Your Historic Customer

Often, businesses don’t take the time to define who their ideal customer is.

Not simple stats on the status quo of current customers – but thinking through who their “ideal” – best – perfect –want more of these – customers are.

To define your ideal customer you first need to have a firm understanding of who your historic customer is – no time travel required. I simply mean the type of customer...

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