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Using Emotion to Connect and Differentiate – with Jerry Mainardi

The Revenue Throughput Podcast || Episode 3

About This Episode & Jerry Mainardi

Jerry's career has spanned a wide variety of contexts with a common theme. He began as a musician and a film maker before moving into interactive development, insurance marketing, content developer, and...

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Crafting a Differentiated Value Prop

In the increasingly global economy, there are more providers, services, and products available than ever bombarding you.

It can be a little overstimulating right? Or is that just me?

The truth is that crowded markets are becoming the new norm. Like a town that used to have one gas station, your...

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Differentiation Makes All the Difference in Your Business

Aside from being the most appropriately named athlete ever, Usain Bolt is enshrined in Olympic history as the world’s fastest man (seriously, how is that last name just a coincidence?) His unthinkable 9.58 second 100-meter time is etched in the memory of millions who watched. But you know...

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What Pizzerias in a Small Town Teach Us About Differentiation

Differentiation … at least the practical idea of it… came to mind when I first moved to the suburbs outside of Philadelphia 15 years ago. One of my more interesting discoveries—having grown up in Manhattan, where pizzerias are on every corner—was the sheer number of...

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EOS & the Importance of Thinking Like Your Target Market

branding innovation markets Aug 02, 2016

When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest.

In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at 12.1% (Statista). EOS ranked...

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