THE VALUE PROP BLOG

Yep, we all have Coronavirus now!

ownership Mar 12, 2020

Hey friends,

I wanted to check-in on how you’re feeling in the midst of the Coronavirus and all that goes along with this pandemic. I know it’s all over the news. It’s all over stock market reports. And preventative measures have been ramping in the U.S. and around the world. With all the coverage and (rightful) concern, it’s easy for panic to set in…

But, I don’t want you to panic. I want to share with you my observations and advice as a fellow...

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Leverage Your Values to Win Millennial Buyers

The first step in attracting Millennial buyers is to leverage your values. Here’s why and how every business owner should focus on their values—not their sales pitch.

You’re probably familiar with the traditional process of a B2B sale:

Identify a potential customer, make contact, and give your best sales pitch about why they should buy from you…

But here’s the real question: is this process actually working for you? Or are you in the dilemma a...

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3 No-Stress Tips for Preparing Strategic Planning

ownership strategy Feb 26, 2020

Preparing for strategic planning can be stressful. Before you book your conference room, spend time reflecting on these 3 ideas.

Strategic planning preparation is all about having the time and space to reflect on your business. But, we know that business owners are busy people. According to The Leader’s Calendar, the average CEO works 62.5 hours a week. As a result, a lot of business owners plan on the fly and when it comes to their strategy meetings, they struggle...

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When You’re Too Busy for Strategic Planning

ownership strategy Feb 19, 2020

Failure to plan is planning to fail. But how do you carve out the time for the strategic planning process?

I often run into business owners that have a sense of urgency and purpose about their business. They are committed to growing their company and are working hard at it. They have a growth mindset, just like we talked about. But within that desire for growth, they also have a fatal flaw.

It’s a failure to plan. And, as the saying goes, a...

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Why Every Owner Needs a Growth Mindset

A growth mindset in business means you are actively pursuing growth on a daily, quarterly, and yearly basis. Are you serious about growing your business?

With the start of the new year, you’d think “growth” would be a top priority for business owners. After all, doesn’t every owner want to grow their business?

While it may surprise you, the answer is actually no, not everyone wants to grow.

There are three types of owners I see:

  1. ...
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5 Questions to Define Your Business’s Mission

ownership strategy Feb 05, 2020

Defining your mission is one of 7 Critical Priorities that an owner-operator must consider when thinking strategically. But how do you do it?

Not sure what should be a priority in your business? Review this post.

What’s the first answer that comes to your mind when I ask, “Why does your company exist?

For a lot of people, this can be a tricky question. The answer might be as simple as, “To make a living. To provide for my family, put food on the...

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How to Set Your Small Business’s Priorities

Decisions you make now will affect the future of your company. Here’s how to set your priorities and stick to them.

Imagine you’re the captain of a boat in the middle of the ocean—and your boat springs a leak. Your crew begins to panic. They bombard you with questions. 

  • How fast are we sinking? 
  • How can we fix it? 
  • Are we going to die?!

In this dire situation, only one question truly matters: Where is the hole? ...

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Hiring A Salesperson Is Easy

ownership sales May 23, 2019

In a small business, hiring a salesperson is easy...provided that you have great candidates to choose from, an incredibly compelling compensation package, stellar references, and preferably some prior experience with the candidate you’re hiring – so you know for sure they’ll produce.

Oh. You’re not sure you have that all lined up for your next hire?

OK. The simple fact is that working with many business owners and professional sales managers throughout the years,...

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3 Reasons You Need to Sharpen Your Mission and Vision

mission strategy Mar 18, 2019

Yes, I can hear you groaning from my quarantine bunker…

Some owners may find defining their mission and vision to be a waste of time, reserved for consultants at high-end companies. Or they may have done this years ago and the end product is gathering dust on a plaque somewhere.

But in this time of economic and social...

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