THE BLOG

5 Questions to Define Your Business’s Mission

ownership strategy Feb 05, 2020

Defining your mission is one of 7 Critical Priorities that an owner-operator must consider when thinking strategically. But how do you do it?

Not sure what should be a priority in your business? Review this post.

What’s the first answer that comes to your mind when I ask, “Why does your company exist?

For a lot of people, this can be a tricky question. The answer might be as simple as, “To make a living. To provide for my family, put food on the...

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How to Set Your Small Business’s Priorities

This post is an excerpt from our eBook, Critical Priorities: The 7 Key Areas Every Business Owner Must Prioritize. Get your free copy today!

If you're a business owner, you probably come up with a new idea for your business every five minutes. But sometimes these creative sparks are more distracting than they are helpful. If this is your struggle, it's essential that you have a process of how to set your priorities and stick to them.

Imagine...

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Hiring A Salesperson Is Easy

ownership sales May 23, 2019

In a small business, hiring a salesperson is easy...provided that you have great candidates to choose from, an incredibly compelling compensation package, stellar references, and preferably some prior experience with the candidate you’re hiring – so you know for sure they’ll produce.

Oh. You’re not sure you have that all lined up for your next hire?

OK. The simple fact is that working with many business owners and professional sales managers throughout the years,...

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3 Reasons You Need to Sharpen Your Mission and Vision

mission strategy Mar 18, 2019

Yes, I can hear you groaning from my quarantine bunker…

Some owners may find defining their mission and vision to be a waste of time, reserved for consultants at high-end companies. Or they may have done this years ago and the end product is gathering dust on a plaque somewhere.

But in this time of economic and social...

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What Pizzerias in a Small Town Teach Us About Differentiation

Differentiation … at least the practical idea of it… came to mind when I first moved to the suburbs outside of Philadelphia 15 years ago. One of my more interesting discoveries—having grown up in Manhattan, where pizzerias are on every corner—was the sheer number of pizzerias in Wayne, PA.

Unlike the dense population of where I lived in Washington Heights in upper Manhattan, Wayne is a bucolic, suburban town with a very spread out community and its own nice...

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5 Lessons in Customer Service from Hotel Butlers

Good customer service is an essential ingredient in the success of your business. In order to keep our customers coming back, we have to provide them with a fulfilling experience – one that makes them feel they are better off when they leave than when they came in.

And good customer service might not be such an elusive concept. It might be as easy as being nice to people – offering them a smile and your full attention instead of just a passing hello. But sometimes...

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The Dangers of Customer Concentration

sales strategy Mar 07, 2018

When our business is doing well, it’s easy to just enjoy the ride and ignore dangers lurking below the surface. But those dangers can emerge at the worst times to deliver damaging blows to our growth, our revenue, and our overall success.

“Customer concentration” refers to the amount of your revenue that relies on a single client. Usually, a business is said to have too much customer concentration if more than 10% of its revenue is reliant on one single client...

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5 Benefits of Face-to-Face Communication

teams Feb 14, 2018

Every day we find ourselves bogged down by social media posts, email updates, and long text chains. In an increasingly digital world, where communication is as easy as pressing a button, it’s easy to forget why it’s important to talk to people in person.

Now, I’m not one of those anti-technology people. I don’t like to gripe about millennials and their phones; the way we interact with other people is changing, and that’s okay. There are benefits –...

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Creative Solutions & Japanese Trains

innovation strategy Feb 07, 2018

We’re all aware of the value of creative solutions. Creativity has always been, and always will be, vital to business success. But a lot of us are content to use one out-of-the-box idea every once in a while and call it “creativity.”

In a guest column for FortuneBarbara Dyer, CEO of the Hitachi Foundation, suggests that creativity should be fostered as part of company culture, not just something to turn to when all other ideas fail. When...

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