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THE VALUE PROP BLOG

The Windows Phone, Part 1: What’s the Point?

competition marketing Apr 24, 2012

Disclaimer: I am fully away this article might make me a few enemies. But it must be said. Because really, it’s what we’ve all been thinking anyways.

What’s the point of the Windows Phone?

I’m not trying to be unnecessarily biting here. Really – I’m genuinely curious.

What’s the point?

I’d love to pose this question to Microsoft’s development team. Or rather, I wish I could have been in the room during their stage gate process....

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5 Paths to Real-time Competitive Insights

As an entrepreneur, product manager, or CEO, you have to be vigilant of what is going on in the marketplace. Are you taking a holistic view of both competitors and even more importantly, trends? Ask yourself: are you really offering something that has a truly distinct Value Proposition? If not, someone else will.

The following are practical suggestions for keeping up with CompetitorsAlternatives, and Disruptors in the Marketplace:

  1. Talk to your customers and...
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Strategic Questions

strategy Feb 11, 2011

Former Avaya CEO Louis D’Ambrosio’s frames strategic planning this way: “We’ve established three key priorities: strategy, execution, and culture. What’s most important is the interrelations between the three.” Given the formation of your go-to-market strategy and its objectives, actions, and resources, four question areas will arise:

  • What major issues must be faced?
  • What key decisions must be made?
  • What information...
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Your Historic Customer

customers strategy Jan 21, 2011

Often, businesses don’t take the time to define who their ideal customer is.

Not simple stats on the status quo of current customers – but thinking through who their “ideal” – best – perfect –want more of these – customers are.

To define your ideal customer you first need to have a firm understanding of who your historic customer is – no time travel required. I simply mean the type of customer...

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Persistent Value Props

value proposition May 19, 2010

I’ve been asked at times to describe the I3 Principles (innovation, indispensability, and inspiration) for the value propositions for companies that have been in the lead for a long time. That is to say, how can they still be innovative after all these years? How are companies like Southwest or Nordstroms still innovative today? How are some of these other companies innovative in the context of – or in consideration of – the fact that their value proposition has...

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The Real Thing… the Heart Thing

customer service Mar 24, 2010

Flying to the technology conference DEMO, in Palm Desert with a client. Instead of thinking about the conference and what I will see and who I will meet – I’m wondering, “why doesn’t Southwest fly Philly to Palm Springs?” Really. Because it makes a difference to me. Hmmm…

Have you ever wondered why Southwest is such a leader in its field?

Perhaps it’s because it offers superior airplanes or it could be because of their hiring process which...

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To Survive, or To Thrive? … that is the question

ownership recession Oct 05, 2009

I’ve been following the New York Times’ video series on Small Business Weathers the Recession.

This fascinating video series examines real-life businesses in NYC who are doing everything they can think of to survive during our economic recession.

I’m a business owner, and I work with growing businesses as well as large corporations via my training and consulting work, based on the core ideas in my book, Value Prop. I think it’s wonderful that the New York...

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