THE VALUE PROP BLOG

Love Song Marketing: Know Your Specific Buyer

Every Song Has A Story:

What’s your favorite love song? Almost everyone has one; whether it reminds you of your high school sweetheart or the first dance at your wedding, love songs hold a special place in our hearts.

Billboard Magazine, the “bible” of the music industry, recently named their Top 50 love songs of all time. While most songs on the list are beloved and well known, no doubt some of them were written without real love in mind – that is, from a...

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Competition – A ValueProp Minute

It’s the subject no business owner wants to think about: our competition. We all want to be the only game in town, but there are some ways knowing the ins and outs of your competition can help (and not hurt) your business. Find out how to compete and win in even the most crowded markets!

 

 
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The Future of TV: Medium Migration

Uncategorized Jan 10, 2017

Wow! There’s a lot of TV to watch. In fact, 409 scripted TV series were released in 2015, a record even in the midst of the “golden age” of televisionThe number of people worldwide who watch TV has increased exponentially in the past few decades, and the number of offerings has increased accordingly.

According to culture blog, Vulture, viewership is on a decline. Ratings for the top 200 network shows have decreased 20% from year to year,...

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Office Design: A Valuable Tool

culture productivity Dec 27, 2016

Every leader values different qualities and characteristics in their team. Creativity, collaboration, productivity, and positivity are all important, but it can at times be difficult to encourage these qualities in your team.

Though it may not seem like it, office design can be a powerful tool for affecting how your team thinks and operates. Even on a small scale, you can change things about the space that you work in, and by doing so, change things about the ...

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Challenging the Status Quo: the Key to Innovation

innovation Sep 13, 2016

18th-century physician Edward Jenner earned his place in the history books by creating the first vaccine and effectively curing the deadly smallpox virus. Generations of people remember him for his contribution to the well-being of the entire world. He was more than just a medical philanthropist — he was a true innovator.

In today’s market, it can sometimes be difficult to distinguish yourself from the sea of companies offering almost the exact same solution in the exact...

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The Owner is the Customer, Not the Car: Lessons in Customer Service from Porsche

customer service Aug 23, 2016

12 times in a row, Porsche AG has achieved the highest customer satisfaction rating in the US. The auto group has an intense focus on customer service and communication that has landed them in first place in the JD Power Institute’s APEAL Study. They’ve reached the top — Porsche is the epitome of excellence in customer relationships.

What Porsche understands, however, is that customer service is not just a box you can check on the way to success. It...

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EOS & the Importance of Thinking Like Your Target Market

When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest.

In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at 12.1% (Statista). EOS ranked fourth on Business Insider’s list of the Top 50 Brands that Young Women Love. It was alongside major league players like Sephora (#7), Victoria’s Secret (#3), and Forever 21...

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9 Productivity Hacks To Improve Your Business Life

productivity Jul 12, 2016
Sometimes there just aren't enough hours in a day to accomplish everything you want to. Use these quick and easy hacks to increase productivity in the time you do have.

If you're a business owner, it probably comes as no surprise to hear that 29% of entrepreneurs work over 50 hours a week. Being your own boss comes with sacrifices, namely on your time. Therefore, being efficient and productive with the time you do have is critical.

As a fellow business owner, these 9...

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Better Sales Conversations: Aligning to the Customer’s Buying Process

Alignment is Key

Are you aligning with your customer’s buying process? Do you understand it? Are you accommodating it?

When you’re selling — especially in complex sales — you must consider how the selling organization (that’s you) collaborates with clients to make the evaluation, purchase, installation, and support work as you’re promising. You must have a conversation that focuses on the processes supporting the solution...

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Mission Match: Do Your Values Align?

strategy Jun 07, 2016

The most powerful part of aligning yourself with a potential prospect is communicating your company’s mission and values. You should communicate what your company hopes to achieve by working with the prospect in a simple, concise way. When communicating your mission, sharpen your position and speak about the value in your offering in the overall context of your business.

Author Jackie Woodside says this about communicating your...

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