THE BLOG

3 Tips to Get Good People to Work for You

culture staffing Jan 24, 2018

We all know that one of the keys to running a successful business is having a good team. No matter what industry you’re in, whether you’re selling coffee or fixing people’s pipes, the people who work for you can make or break your business.

So when it comes to hiring, we all want to get good people to work for us. I know I do. But finding and keeping good employees is a lot harder in practice than in theory. Here are a few tips I’ve picked up on how to...

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Exactly How to Respond to the 7 Sales Objections that Can Kill the Deal

sales Nov 30, 2017

In any serious (complex) sales conversation, objections are bound to come up. You may be tempted to think that objections are big red stoplights – stalling conversations and killing sales. But what if you approached them differently?

To me and most experienced sales professionals, I’ve interviewed over the years, objections are a great sign. It means your prospect is actually considering your offering. Your job isn’t to ignore or sidestep the objections...

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3 Keys to Successful First Sales Meetings

sales Oct 26, 2017

You walk into the meeting. It’s your first time meeting this prospect. You go right into the reasons your product/service is the solution to what you assume is their problem. After all, why else would they have agreed to meet with you? You deliver your product benefits perfectly. You said everything you can think of saying…and yet you leave without a next conversation lined up. In fact, you’re even unsure if you made any progress at all.

So, what happened?

Well, you missed...

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Starbucks and Moving Boxes: How Added Value Gets You Loyal Customers

Starbucks and moving boxes. Yes, you read the title right.

One of my employees is in the process of moving. Being resourceful as she is, she’s been calling around to stores to collect moving boxes for weeks – and one such store is Starbucks. Starbucks gets their big order in once a week; if you find out what day the order comes in, you can call to actually reserve the boxes for pick up.

Not too bad, right? But that’s not what this post is about.

This post is about...

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The Value of “Free”: Why Giveaways Are a Great Marketing Strategy

marketing pricing Aug 31, 2017

Have you ever wondered why companies have giveaways? Do you ask yourself how they make any profit when they’re giving products or services away for free? Well, with a nod to Captain Obvious, people love free stuff.

And they love it, even more, when the giveaway is valuable. Or, at least, if they perceive it to be valuable.

Free doesn’t mean free of value

But, you see, companies know this, and as more studies have come out,...

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Love Song Marketing: Know Your Specific Buyer

Every Song Has A Story:

What’s your favorite love song? Almost everyone has one; whether it reminds you of your high school sweetheart or the first dance at your wedding, love songs hold a special place in our hearts.

Billboard Magazine, the “bible” of the music industry, recently named their Top 50 love songs of all time. While most songs on the list are beloved and well known, no doubt some of them were written without real love in mind – that is, from a...

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Competition – A ValueProp Minute

It’s the subject no business owner wants to think about: our competition. We all want to be the only game in town, but there are some ways knowing the ins and outs of your competition can help (and not hurt) your business. Find out how to compete and win in even the most crowded markets!

 

 
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The Future of TV: Medium Migration

Uncategorized Jan 10, 2017

Wow! There’s a lot of TV to watch. In fact, 409 scripted TV series were released in 2015, a record even in the midst of the “golden age” of televisionThe number of people worldwide who watch TV has increased exponentially in the past few decades, and the number of offerings has increased accordingly.

According to culture blog, Vulture, viewership is on a decline. Ratings for the top 200 network shows have decreased 20% from year to year,...

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How to Leverage Your Office Design for Happier Employees

culture productivity Dec 27, 2016

Every leader values different qualities and characteristics in their team. Creativity, collaboration, productivity, and positivity are all important, but it can at times be difficult to encourage these qualities in your team.

Though it may not seem like it, office design can be a powerful tool for affecting how your team thinks and operates. Even on a small scale, you can change things about the space that you work in, and by doing so, change things about the ...

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Challenging the Status Quo: the Key to Innovation

innovation Sep 13, 2016

18th-century physician Edward Jenner earned his place in the history books by creating the first vaccine and effectively curing the deadly smallpox virus. Generations of people remember him for his contribution to the well-being of the entire world. He was more than just a medical philanthropist — he was a true innovator.

In today’s market, it can sometimes be difficult to distinguish yourself from the sea of companies offering almost the exact same solution in the exact...

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