THE VALUE PROP BLOG

Leverage Your Values to Win Millennial Buyers

The first step in attracting Millennial buyers is to leverage your values. Here’s why and how every business owner should focus on their values—not their sales pitch.

You’re probably familiar with the traditional process of a B2B sale:

Identify a potential customer, make contact, and give your best sales pitch about why they should buy from you…

But here’s the real question: is this process actually working for you? Or are you in the dilemma a...

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3 Tips to Get Good People to Work for You

culture staffing Jan 24, 2018

We all know that one of the keys to running a successful business is having a good team. No matter what industry you’re in, whether you’re selling coffee or fixing people’s pipes, the people who work for you can make or break your business.

So when it comes to hiring, we all want to get good people to work for us. I know I do. But finding and keeping good employees is a lot harder in practice than in theory. Here are a few tips I’ve picked up on how to...

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Office Design: A Valuable Tool

culture productivity Dec 27, 2016

Every leader values different qualities and characteristics in their team. Creativity, collaboration, productivity, and positivity are all important, but it can at times be difficult to encourage these qualities in your team.

Though it may not seem like it, office design can be a powerful tool for affecting how your team thinks and operates. Even on a small scale, you can change things about the space that you work in, and by doing so, change things about the ...

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Hiring Millennials: 6 Tips for Attracting Gen Y to Your Company

culture hiring millenials Jul 16, 2013

You own your business.  You make the hiring and firing decisions.  But do you know what’s necessary for keeping today’s generation involved and invested in your company?

By 2014, the US workforce will be 34% Millennials with that number climbing to 46% by 2020.  As you look to your company’s future, its fate lies with this generation — and hey, that’s not a bad thing.  They bring a lot to the table. Your average Millennial is...

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