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THE VALUE PROP BLOG

Creative Solutions & Japanese Trains

innovation strategy Feb 07, 2018

We’re all aware of the value of creative solutions. Creativity has always been, and always will be, vital to business success. But a lot of us are content to use one out-of-the-box idea every once in a while and call it “creativity.”

In a guest column for FortuneBarbara Dyer, CEO of the Hitachi Foundation, suggests that creativity should be fostered as part of company culture, not just something to turn to when all other ideas fail. When...

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Love Song Marketing: Know Your Specific Buyer

Every Song Has A Story:

What’s your favorite love song? Almost everyone has one; whether it reminds you of your high school sweetheart or the first dance at your wedding, love songs hold a special place in our hearts.

Billboard Magazine, the “bible” of the music industry, recently named their Top 50 love songs of all time. While most songs on the list are beloved and well known, no doubt some of them were written without real love in mind – that is, from a...

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Mission Match: Do Your Values Align?

strategy Jun 07, 2016

The most powerful part of aligning yourself with a potential prospect is communicating your company’s mission and values. You should communicate what your company hopes to achieve by working with the prospect in a simple, concise way. When communicating your mission, sharpen your position and speak about the value in your offering in the overall context of your business.

Author Jackie Woodside says this about communicating your...

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The Johari Window: Uncovering the Blind Spots in Business

entrepreneurship strategy Mar 01, 2016

For those of you unfamiliar with the Johari Window, it’s a construct developed by Joseph Luft and Harrington Ingham in 1955. Basically, it unpacks self-awareness in order to assist people in understanding their relationship with themselves as well as to others.

It breaks down awareness into four dimensions:

The first dimension is what is known to the self as well as to others. The second dimension is what is known to others, but not to the self (also known as ...

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What Is a Value Proposition, and Why Should You Care?

What’s a Value Proposition?

When I was at the MarketingSherpa 2015 Email Summit this past February, I sat down for an interview with their Director of Editorial Content and my friend, Daniel Burstein, where I told him what a value proposition is, and why it is crucial for your business. If you as a business owner are ignoring a core problem with your value proposition, then it’s like a toothache–it’s not going away, it’s only getting...

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What’s Really Driving Your Customer to Buy?

(Image Courtesy Dominik Bartsch on Flickr)

Deal drivers are the things that your prospect (and marketplace) has articulated as being of greatest importance in making a buying decision. It may be price, ease-of-use, performance, support, or a range of other factors. It’s important to note that the deal drivers are very different than requirements; these are the desires of either the company or the specific buyer with which you are dealing.

Bob Apollo, founder if the...

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The Actionable SWOT Analysis

strategy Jan 22, 2013

Strengths. Weaknesses. Opportunities. Threats. Yes, we’ve all sat through a SWOT exercise or two (or three). Much has been written about the SWOT analysis as a business strategy tool since it first appeared in the 1960s.  

As of late, the SWOT has fallen into disfavor in certain consulting circles.  Certainly, there’s no business tool that’s right for every business or situation, but I believe the SWOT still has its uses. The point of this post,...

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20 Things to Know About Your Social Media Strategy

social media strategy Sep 04, 2012

If you were teaching a class on social media strategy, what would you teach? What are the most important things you’d want your students to take away at the end of the semester?

As it turns out, I actually do teach a class on Social Media at Villanova University. Every semester, I have to gather my thoughts – gather what I know about current trends in social media – and teach my students (many of whom know a lot about social media already, but maybe not exactly how it...

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Bound by the Tactical; Blinded by the Strategic

strategy Jul 10, 2012

Do you know what I mean by that title? You should, because we see it every day in the business world.

Sometimes we think too small – we can only think of what we see in front of us – and we are thus bound by the tactical. Other times, our vision is too big – we are out to change the world (but forget we have to pay the rent) – and thus are blinded by the strategic.

Obviously, there are risks on both sides – and focusing too much on one or the other can...

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5 Paths to Real-time Competitive Insights

As an entrepreneur, product manager, or CEO, you have to be vigilant of what is going on in the marketplace. Are you taking a holistic view of both competitors and even more importantly, trends? Ask yourself: are you really offering something that has a truly distinct Value Proposition? If not, someone else will.

The following are practical suggestions for keeping up with CompetitorsAlternatives, and Disruptors in the Marketplace:

  1. Talk to your customers and...
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