Yes, I can hear you groaning from my quarantine bunker…
Some owners may find defining their mission and vision to be a...
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When You’re Too Busy for Strategic Planning
Failure to plan is planning to fail. But how do you carve out the time for the strategic planning process?
I often run into business owners that have a sense of urgency and purpose about their business. They are committed to growing their company and are working hard at it. They...
5 Questions to Define Your Business’s Mission
Defining your mission is one of 7 Critical Priorities that an owner-operator must consider when thinking strategically. But how do you do it?
Not sure what should be a priority in your business? Review this post.
What’s the first answer that comes to your mind when I ask,...
How to Set Your Small Business’s Priorities
This post is an excerpt from our eBook, Critical Priorities: The 7 Key Areas Every Business Owner Must Prioritize. Get your free copy today!
If you're a business owner, you probably come up with a new idea for your business every five minutes. But sometimes these creative...
The Dangers of Customer Concentration
When our business is doing well, it’s easy to just enjoy the ride and ignore dangers lurking below the surface. But those dangers can emerge at the worst times to deliver damaging blows to our growth, our revenue, and our overall success.
“Customer concentration” refers to the...
Creative Solutions & Japanese Trains
We’re all aware of the value of creative solutions. Creativity has always been, and always will be, vital to business success. But a lot of us are content to use one out-of-the-box idea every once in a while and call it “creativity.”
Love Song Marketing: Know Your Specific Buyer
Every Song Has A Story.
What’s your favorite love song? Almost everyone has one; whether it reminds you of your high school sweetheart or the first dance at your wedding, love songs hold a special place in our hearts.
Billboard Magazine, the “bible” of the music industry,...
Mission Match: Do Your Values Align?
The most powerful part of aligning yourself with a potential prospect is communicating your company’s mission and values. You should communicate what your company hopes to achieve by working with the prospect in a simple, concise way. When communicating your...
The Johari Window: Uncovering the Blind Spots in Business
How self-aware is your company? Identify blind spots in your business, leadership, and customer relationships by using the Johari Window Model. Here's how.
Successful businesses (just like successful leaders) possess self-awareness—but how do you know if you are really seeing yourself...
What Is a Value Proposition, and Why Should You Care?
At the core of all businesses—underneath the bustle of the day-to-day operations, behind the buzzing new marketing efforts—is a value proposition. Before you roll your eyes and say "Got it, Mr. Value Prop Man", let me ask you:
Tell me in one sentence why anyone should buy X from you...
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